The "Fair Trade" is an alternative approach to commercial activity, a new form of trade cooperation based on dialogue, transparency and respect.

In contrast to conventional international trade, aimed at reducing poverty and sustainable development of economically disadvantaged and marginalized producers in the developing world. At the same time, protect human rights and the environment, ensuring equal opportunities between men and women, healthy and safe working conditions and high quality products.

In today's global economy dominated by profit and small scale producers are left outside business processes, farmers, producers of handicrafts and other workers are often left without resources and without hope for the future. The fair trade helps these producers to escape this cycle and enables them to maintain their traditional lifestyles.
It is a model for the world economy based on human relations, justice and long-term cooperation.

According to the definition of FINE (collaboration networks Fair Trade FLO, WFTO (formerly IFAT), NEWS, and EFTA) in 2001:

"The fair trade is a trading partnership, based on dialogue, transparency and respect that seeks greater equity in international trade. Contributes to the extended development by offering better trading conditions and guaranteeing the interests of marginalized producers and workers, particularly in the South. Organizations fair trade (backed by consumers) are actively committed to supporting producers, awareness and awakening in the campaign for changes to the rules and practice of conventional international trade.

The fair trade is an idea and a movement.
The idea comes from the belief that world trade can not ignore people, focusing only on the rules of supply and demand, but can be enriched by the lofty principles of justice and morality.